Web and Facebook are popular social media platforms used

Web 2.0 is used to
describe a variety of web sites and applications that permits everyone to
create and share online information or material they have created. A key
element of the technology is that it consents people to create, share,
cooperate and communicate. This technology makes it an easy and general way to
communicate information to and select a group of people or to an extensive
audience. This technology is an effective way for online business to
communicate and interact with its consumers. Examples of Web 2.0 features
involve social networking sites and social media platform such as Facebook:
Hosted services such as Google maps as business can keep track, Social


The online
communities Myspace (a social networking platform that offers an interactive,
user-submitted web of friends, personal profiles, blogs, groups, photo, videos
and music) and Facebook are popular social media platforms used by everyone
worldwide, Twitter is a real time information platforms that connects users to
the latest stories, ideas, opinions and news about what user find motivating,
YouTube permits billions of users to determine, watch and share
originally-created videos as YouTube delivers its users to connect, informal
and motivate others worldwide and acts as a supply network for original
connecting creators and advertisers large or small, Wikispaces(http://www.wikispaces.com/ ) is a web that permits users to share
their work and ideas, pictures, links, videos, media and anything the users are
interested in, Doodle(https://doodle.com/)  is a system that process of scheduling
events, whether aboard or team meetings, dinners with friends, reunions or
anything else the user is interested, and Widgets: an element of communication
such as an button or an scroll bar e.g. tabled panels, data charts and
calendars with notes.

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Amazon use of Web 2.0
such as Facebook – they advertise upcoming products e.g. Amazon Fire TV,
promoting deals on website e.g. deal of the day and they respond to Customers
complaints, Amazon uses LinkedIn for careers – job postings and Amazon is using
YouTube to promotes it products like products advertisement – Amazon Dash, user
discussions – reviewing of products for any improvements or any complaints. In
contrast to this, Amazon uses Web 2.0 to find customers – potential consumers
on numerous websites, Amazon advertise new products – marketing new products
using web 2.0 technology and Amazon submit questions – consumers permitted to
leave some feedback of any purchase. In addition, Amazon is using Web 2.0 to
bring new customers to its main website to make purchases its products and
using web 2.0 it expands its platform. The benefits of using web 2.0 for Amazon
is online promotion of products and services, increases the circle of consumers
through social media platforms such as Facebook, building a durable
relationship with target audience, more communication with consumers and its
creates a large and strong network. However, use of web 2.0 can lead to
information overload as too much information is daily posted creating a
confusion for consumers, numerous number of frauds and hackers.


Principles of Websites design:


According to this soruce (https://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/) effective websites
designs are judged by the users of the website and not the owners. This
relations to Amazon as they have created their website and designed in a way
where consumers can informal experience. Additionally, Amazon made this
informal website with many different factor to have a good communication with
customers. The websites that does not follow factors are more likely to perform
very deficiently. Principles such as usability, white space, site layout,
accessibility, spacing, navigation, typography, alignment, clarity,
consistency/intuitiveness, accuracy, content, media and simplicity.
 Amazon is a successful business online because of their good graphic
design as designs is an all enclose word for all visuals elements of their
website e.g. logo, font, white space, theme/template, layout and colour (https://www.amazon.co.uk/ ) and Amazon have good content as
their good website is delivering related content to their target audience .
Here are some principles that makes Amazon website elegant, easy to use
engaging and effective:



Great web design
always consider to the needs of the user as Amazon users looking for
information, products and service or some type if interaction or to manage with
Amazon. Amazon website have clear purpose and achieve a specific need for their
users in the most operative way possible.


People on the web
want information rapidly, so it is significant to communicate evidently, and
making the information informal to read and understand. For example Amazon uses
effective strategies involves in their web design such as information using
headings, subheadings and using bullet points (https://www.amazon.co.uk/).


A design set for
printer or display fonts each for set of characters, in a number of specific
sizes, Sans Serif fonts such as Arial and Verdana are informal to read online
for the target audience. The ideal font size for reading easily online is 16px
and stick to a maximum of 3 typefaces font size to keep design efficient. (https://www.amazon.co.uk/gp/site-directory/ref=nav_shopall_btn).  


Easy for the target
audience to move around the website e.g. designed clickable button, which users
can find the information they are looking for with clicks as Amazon uses this
principles to make it informal for target audience and more efficient(https://www.amazon.co.uk/).

Grid Based Layouts:

Having grid based
layouts arrange content into segments columns and boxes that line up and feel
balanced, which lead to improved website design. This principles will permits
target audience to know where to go and permits Amazon to communicate with
target audience.

“F” Pattern Design:

This is a layout
called “F-layout” that depends on various eye-tracking. It’s a layout that
feels comfortable for the target audience as they read top to bottom, left to
right. F-design was found by general behaviour studies that visitors on a
website stare at the top left of the page, then they scan the top of the site
(navigation, search etc.), next they will move down and reading the next full
row of content all the way to the sidebar. In contrast, viewer’s visual flow,
effectively designed websites will work with a reader’s natural behaviour and
the information will be presented in order of significance (left to right, and
top to bottom) as Amazon is already using this principle (https://www.amazon.co.uk/ ) to attract consumers to what Amazon
wants to them to and engage with the target audience.