The means towards completing this. ZHA have an in-house

The practice I have chosen is ZHA, known as Zaha Hadid Architects. This
is an organisation founded by Zaha Hadid, an Iraqi-British architect, as well
as the first ever woman to receive a Pritzker Architecture Prize in 2004 and
the most prestigious architectural award the UK can give, the Stirling Prize in
2010 and 2011. The company was founded in 1980 with their HQ based in London,
with an obsession with innovation. This is depicted through their work, as well
as one of their major workers explaining; “If
it was done last year, we don’t want to be doing it again this year.” ZHA
receive applicants from all over the world, giving a very cultural atmosphere,
and, as a result, they’ve a global design brand operating across all
continents. The culture of ZHA is quite an open-network of young professionals
who are ambitious and self-driven. They operate on an urban, architectural and
an interior scale, all the way to furniture and products such as cutlery. Their
vision on the built environment, given by Patrik Schumacher, another leading
architect in this organisation, is that it “Should
have the same coherence and intricacy as nature.” Furthermore, ZHA have
invested a lot into cutting-edge technology, digital modelling and file-to-factory
fabrication process. The reason behind this is that each project pushes towards
the boundaries of what can be done as well as how quickly it can be achieved,
thus, technology is used as a feasible means towards completing this. ZHA have
an in-house research group known as CODE, they predict shapes without having to
create physical models cutting down on trial and error as well as time. “Having the capacity to scan the scientific
literature and then build algorithms and tools which are then distributed to
the office”. These same software tools can also be used to deliver projects
to the client in a way that they can visualize and have walkthroughs through
the building.