It is believed that people around the world spend
all their time studying and working hard in order to achieve their goals. Some people dream of
having a stable job, and some of them dream about lots of great things.
Nowadays, with the economy growing rapidly, people’s lives are increasingly
modern and fulfilled. Therefore, people look for a luxurious or comfortable place
to treat themselves as well as refreshing treatments, and distinction of a wonderful place to relax.
Especially in recent years, spas have become one of the most popular
ways to release all the stress caused by a busy life. Hence, it is a
way for entrepreneurs to start up a business, yet many aestheticians, therapists, spa professionals and beauty school students still do not know about how to organize a smart business, and what is the best way to open a spa.
?Over the past ten years,
opening a spa have become harder, but there are some basic steps and principles that must
be taken in consideration before doing so. To begin with Business classes and an aesthetic program have to be taken in order to acquire knowledge,
which is important when increasing experience. Also, searching information about working in foreign countries, if a license is needed or not. However, after graduation, working around 1500 hours under somebody who has a qualified and licensed
practicum centre is needed in order to work in a legally spa. The more time is worked as an assistant, the
more experience is gained.
In addition, the type of clients around the area must be
known. Then, the location can be chosen, it is
important to have a location with parking available.
Moving into the next stage, the equipment and
supplies for setting up a spa must be taken into consideration. A research for
the best equipment possible has to be done, before buying anything, this is due
to the comfortability of the customer. A good example of it are the massaging
beds. In that case the height, width, and pads of the treatment beds are
crucial. Some suppliers can be contacted in order to facilitate the research of
equipment. After equipment, supplies have to be bought. In short, good quality
supplies regardless of the price is important because it creates a special
attraction for the spa that is going to be opened. High end brands like OPI for
nails and Neutrogena for the skin care create a big difference.
As the selection of the equipment is done, a
good and loyal crew has to be selected as well as good marketing. Dedication,
patience, and reliability are some qualities that a worker must have. There
should be a minimum of five people working at the same time. Workers need to be
listened In order to keep a peaceful and happy environment. Sometimes the best ideas
and strategies are brought by them. Once a team is established, the next stage
coming is offering special services. When special services are offered in a
spa, more customers feel attracted and curious about them. Unique offers and
services also help in the marketing of the spa; therefore, this stage is vital.
During the process of marketing, competency is going to be faced, but if the
step above is follow correctly, even customers can help with some marketing.
The most common way to do marketing is by social media such as Facebook or
Instagram. However, nowadays with the technology revolution, the ways to find
for goods have changed. Two pioneers in the marketing industry are
“Schedulicity” and “Styleseat.” An excellent job is done by these companies when
it comes to marketing and publicity. In brief, all the steps are important, yet
if these steps are not followed as mentioned, the impact of the spa might not
be the same.
conclude, despite of opening a spa is not an easy task with regards of the market demands in the spa industry as well as the customer needs.
Thus, with passion,
enthusiasm and all of the basic steps that were provided
above, a spa can be opened easier without being stressed and concerned.