Droid to build and launch this product, we will

Droid Virtual Driving (DVD)

INTRODUCTION

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Droid Virtual Driving is a
virtual stimulation, which helps new drivers to familiarize themselves and get
comfortable with the nuances of driving before actually driving on a road. This
product will help the user to experience the real time situations in driving
such as traffic signals, speed limits, lane shifting, blind spot check,
railroad crossings etc. on different type of road and on different terrains. In
addition, this product will also be supported in different countries, based on
the nations own rules and regulations and supporting disabled individuals as
well. In order to build and launch this product, we will understand and
establish policies in different aspects of the management such as planning, organizing,
controlling, staffing, directing and marketing.

COMPANY STRATEGY

Mission

               As the
company’s first step of planning, we have identified different functional
units, which play a crucial role in developing and releasing the product into
the market successfully. In addition, we have assigned a vice president for
each functional unit. The main functional units in the company are research and
development, production, financing and accounting, customer relationship, marketing
and sales.

Vision

Each functional
unit will strive to develop and build new strategies in order to increase the productivity
of the company by maximizing the profits. Besides, we will also build a backup
strategy at the time of low profits or losses. Moreover, company’s main aim is
to maintain a competitive advantage over the other companies in the same
industry.

 

STRATEGIES FOR COMPETITIVE ADVANTAGE IN EACH FUNCTIONAL UNIT

“A company
has a competitive advantage over
its rivals when its profitability is greater than the average profitability of
all companies in its industry. It has a sustained competitive advantage when it
is able to maintain above-average profitability over a number of years” (Hill,
C.W.L & Jones, G.R. (2015). Strategic
Management: An Integrated Approach. Ninth Edition; P. 74).

 

Research and
Development

Production

Financing and
Accounting

Customer Relationship

Marketing and Sales

 

 

Droid Virtual Driving (DVD)

CORE TEAM

Group
Members                                  HU
ID                                      Mobile

1.      Krishna Teja Kandhibanda (President)               222213                                     334-237-4437

2.      Priyanka Kulkarni (VP of Production)                216869                                     716-939-8504

3.      Swetha Ramineni (VP of CRM)                         223115                                     716-445-7643

4.      Krishna Chandra (VP of Finance/Accounting)    224285                                     551-222-1057

5.      Gautam Bagaria (VP of R & D)                         221728                                     832-314-5788

6.      Yue Wang (VP of Marketing Sales)                   210273                                     917-226-6212

 

REFERENCES

Hill, C.W.L & Jones, G.R. (2015). Strategic Management: An Integrated Approach. Ninth Edition