CHAPTER 1


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Dairying is no doubt playing an
important role in twin cities.  It
includes the occupational levels of dairy farming and milk providers/vendors in
total milk production in and around the districts of twin cities.  In most of the districts of Telangana, cattle(cows
and buffaloes) are grown under traditional methods on small scale to ensure
maximum milk production in and around twin cities with proper business plan,
well managed activities and care towards cattle earn profits from this sector.

Dairying is a traditional business
which can be run easily by family members and can be considered as sustainable
occupation. Dairying consists of organized farming and unorganized farming. It
is eco-friendly and does not pollute the environment.  It does not require highly skilled labor as
it can be easily set up on small scale.

Several initiatives and yearly plans
were introduced by Government of Telangana in order to boost dairy sector.  Chief Minister K. Chandra Sekhara Rao
showered incentives and subsidies for dairy sector in districts of Telangana.
Farmers will get Rs.4 incentive for per litre of milk, 75% of subsidy for SC/ST
and 50% of subsidy for buying buffalo. The distribution of buffaloes would come
into existence after 2months where each buffalo costs around Rs.50,000 to

The financial incentives are to be
launched from September 24, 2017 and which will be applicable to all the dairy
development societies. Under this Vijaya Dairy Development society, Nalgonda
Dairy, Ranga Reddy Dairy and Karimnagar Dairy district development societies
enjoy these benefits. 

Currently, the state’s total milk
production from 3 main societies is around 7 lakh litres and represents third
largest dairy market in India.  India is
emerging as a global economic power where economy is growing at an average rate
of 8% to 9% from last couple of years.


Rangasamy N, Dhaka JP.(2008):
. The study was analzed to
evaluate the marketing efficiency of cooperative dairy plants and private
dairy plants.The primary data
was collected from 20 milk producers, 20 milk collection
centres, 20 transportation routes, from each cooperative and private dairy
plants of cooperative societies.
It have been observed that except toned milk, all
the dairy products in co-operative plants are
relatively less than private plants.   


Babua D, VermaNK(2010): Authors analysed the study on
cooperative dairy plants and private dairy plants. Based on Primary data have
been collected from one cooperative and one private dairy plant, five transport
routes and six chilling plants. They observed that the overall procurement
costs per litre of milk for cooperative plant was higher than private plant.
Products like peda, khoa and skimmed milk products in cooperative plants while
ice-cream and ghee in private plants could earn a higher value through value
chain analysis. The marketing margins and efficiency in Toned milk, standardized milk and butter in private plants and ghee, full cream milk and
SMP in cooperative plants was found higher.



The need for the study includes the
dairying as sustainability of dairy farmers in dairying business which is the
main livelihood to the occupants. Over few decades’ dairying has increased in
proportion to the population growth in twin cities. A need was felt to study
the dairying business as a sustainable occupation in twin cities which is a
traditional form of growing business.


1.         To
study dairying in twin cities

2.         To
study dairying as a sustainable occupation in twin cities.

3.         To
analyze growth of dairying as a sustainable occupation in twin cities.

4.         To
suggest measures to increases the role of dairying occupation as sustainable occupation.


 Scope of the study is confined to the analysis
with the responses from the dairy occupants with respect to benefits and
limitations of dairy related production in twin cities of Telangana.


 The methodology of the study includes primary
and secondary data.

Primary data will be collected through
questionnaire and structured interview schedule.  Data will then be tabulated and put to
suitable statistical tests and conclusions are drawn.

Secondary data will be obtained from
newspapers, magazines, articles, journals, books and websites.


1.         Primary
data may be biased as the sample size is small and profile of dairy respondents
is heterogeneous (diverse) and accuracy of the interpretations made on the same
can vary if the sample increases.

2.         As
the study of dairying in early stages of dairy farming, the findings of the
study might not be conclusive.

3.         The
study is solely confined to the analysis of dairy occupation with the respect
to the view points of consumers, dairy farmers and Government.