A cluster sample was used because in the population
there are survivalists, micro- and small businesses. When one has a group of heterogeneous
respondents or elements with common characteristics they can be treated as
separate clusters.

This research is boast of validity and reliability and
recommend for those seeking an insight into this topic or related.

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In this chapter the methodology and design used for
the study were discussed. The reasons for choosing these designs were given and
the importance of exploration was outlined. The means and method of data
collection including the development of the tool used were thoroughly

The problems encountered in gathering data included
the type of language respondent’s use, other failed startup businesses responding
negatively to the study and delays with regard to appointments with
respondents. In addition to this, of the 30 businesses which were selected, 3
of them refused to be interviewed. This affected the results. The refusal to provide
the researcher with any information by these small businesses was caused by
lack of trust as well as reluctance to disclose the manner in which they run
their businesses for fear of competition. Even though the researcher explained
that the information provided would remain confidential and anonymous, one of
the failed startup business owners interviewed was 100 concern about
confidentiality two days after the interview and the researcher had to travel
down to give his personal word to him .




This chapter reports on the findings of the
interviews conducted and provides an analysis of the data.  The researcher contacted the interviewees by
mail, telephone calls and via the online video chat medium called Skype.
Although all respondents filled the questionnaire, the researcher engaged them
in oral conversations to know the original intent of the interviewees and see
if it matches with what was on paper.

The questionnaires were mailed back to the
researcher by all 30 entrepreneurs and the data collated. The questionnaire had
a total of 90 questions each. Allowing 10 questions on each section. They were
required to say YES, NO or remain INDEFERENT about the questions asked. The
following sections were covered: